“I started my professional career as a chemical scientist…but when I got the chance to learn to code I jumped at it!”
Her small business AfroDeity Ltd was founded with her mother Joliette, a former headmistress. AfroDeity aims to help small farmers in the Caribbean by bringing healing oils and butters to a new receptive UK audience. AfroDeity combines three passions science, beauty & the rural Caribbean.
Alicia also created a new product line the Luxury ‘Joliette’ Collection made from oils and butters inspired by the Caribbean in honour of her mother.
AfroDeity is also Dragons Den Theo Paphitis Small Business Sunday winner.
Alicia previously worked as a Drug Surveillance Scientist and Analyst working mainly with NMR, HPLC, GCMS and LCMS instrumentation, and has two degrees in Forensic Science.
She went to work as a Drugs Analyst at Kings College London and during this time analysed samples from the Olympics and many major sporting events.
She moved back to Cambridgeshire and continued to work in Drug Surveillance at the HorseRacing Forensic Laboratory. She completed her Masters degree with Merit, whilst working full time and juggling a young family. Her main research was in canine toxicology and doping.
Alicia has lived and worked in several countries. At sixteen, she was one of two students chosen to go to Ivy League Brown University to study Vertebrate Morphology and Physiology as part of a taster course for Young Aspiring People.
Alicia lived in Madrid, Spain for two years studying for a degree in Organic Chemistry. She transferred to Anglia Ruskin University in Cambridge to continue her passion for Forensic Toxicology and achieved First Class Honours. She was also awarded a prize for her undergraduate thesis by the Forensic Science Service.
Having spoken Spanish since her youth, she has also acquired several other languages over the years and continues to learn Japanese and Korean as an adult.